Blogging For Business: The Steps That Differentiate You From The Crowd

Blogging is a fantastic digital career to be in. It is one that has seen many people go from having a hobby to earning six figures from blogs about all sorts of subjects. A fashion led design looking blog right through to the mother who captures her everyday life, blogging really can be the business that enables you to become your own boss and work from home.

Of course, it all starts with that simple lightbulb moment of starting a blog. You may research and look into it, and figure it could be a great hobby. But then you advance, and your blog grows, and then in the next moment, you are making a blog your business. It can definitely be an exciting rollercoaster of emotions, but on the flip side, there is much to think about. After all, you are not the only one who is able to earn a living through blogging. So how do you differentiate yourself from the crowd? I thought I would share these tips to help you do just that.

Be active and consistent on social media when promoting your blog
While social media may not be the sole purpose for your blog, it is an excellent way of promoting your content. However, the problem some bloggers have is that is all they tend to do on social media, which means that followers can get a little bored or deflated with the constant blog promotion. A great way to boost traffic, surprisingly, is to not only promote blog posts but to be active on social media platforms. Share your thoughts, share content other than your own that might be of interest. Give your blog the voice, and you will find that your readership increases. Take the time to do this, many bloggers dismiss it or schedule every post, but sometimes it’s good to be present with your audience.

Pinterest can be one of the best ways to drive traffic to your blog
Pinterest is one platform that isn't utilised as much as it should be by bloggers. In fact, many bloggers have reported a huge boost in traffic to their site just because they made images “Pinnable” and they were active in there by using boards for their posts as well as saving content and images of interest.

Content is king, but a schedule can be the crown jewels
Quality content will always be your saving grace with your blog, but let’s not forget that power of a schedule. Being consistent with your blog posts enables a reader to know when to expect new content. It allows you to remain consistent as well and helps you to plan your workload more effectively.

Stay true to you, there is only one of you
Finally, the most honest and best tip for differentiating yourself from the crowd of bloggers out there is to stay true to yourself. There is no one quite like you, no one who would write the same thought in the exact same way, so be proud of yourself and make sure that your personality shines through.

I hope these tips help you with your blog.

This is a contributed post.


  1. It's true for Pinterest, especially now when it became a number two in social! It drives more traffic than every other non-Facebook social network combined and according to Shareaholic’s data, Pinterest is responsible for nearly half the traffic that Facebook delivers, and among a much smaller user base.

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