Investments To Take Your Blog To The Next Level

If you blog primarily for a hobby, then the idea of investing in your blog might seem like a strange idea. Nevertheless, most hobbies tend to cost money, so you might still want to stick around and see what might improve your blog.

For those who wish to blog professionally - i.e. with the goal being to earn money from their blog, as well as enjoying publishing it - then investment is part and parcel of making your blog a success. There are doubtless bloggers who have spent very little in terms of cash when it comes to their blog, but these are the exception to the rule. Anyone truly serious about getting the most from their endeavor is going to need to be willing to invest in it - but where do you begin?

To try and keep things as simple as possible, collated below are all the areas it’s worth considering investing in financially when it comes to your blog. While you don’t have to get online secured loans and thus ensure that you can afford them all, it’s worth considering which areas you might need a little help in. We all have our strengths - be it design, the content we create, our photography - and we all have our weaknesses. If you don’t want to spend a fortune, then pick an area below that you need a boost on, and take things from there.

So, what are the worthwhile investments that can take your blog to the next level - and hopefully beyond?

A PhotoShop Subscription


Even if you’re the best photographer in the world, there are going to be times when you need some help with your images. While there are free alternatives to PhotoShop, Adobe’s flagship product retains its crown due to the huge amount of functionality it offers.

Helpfully, PhotoShop is now more affordable than ever. Adobe have switched to a subscription model, which means you don’t need to find $600 upfront to purchase the latest version of the software. For a monthly payment, you keep your software up-to-date - and your blog images looking as professional as possible.

A Lightbox

If you’re going to be taking any images that require close ups, then good lighting can be the difference between a good photograph and a terrible one. This is especially true if you’re trying to pick up small details, such as those you need to take effective product shots.

You have two options for a lightbox. You can make your own version if you’re good at DIY, or you can buy one. Both will require some level of investment. It is cheaper to make your own, so opt for this if you’re on a budget - do a good job and it should still enhance your pictures hugely.

A Custom Design Theme

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Wordpress is far and away the most popular of the content management systems when it comes to blogs. There are thousands of free themes available on the internet, which can usually be customized in some way - but only so far. That means that there are seemingly millions of identikit blogs, all with the same theme that has just been tweaked slightly.

If you want to stand out and be distinctive, then it’s worth investing in a custom theme that is created specifically for your site. This isn’t as expensive as you might think; prices range from $100-200, though you can spend more if you want to. Even $50 will usually buy you a theme that is far more customizable by yourself than a standard free theme would be. Many designers offer subscription models too, so you don’t have to find the money upfront if it’s not in your budget to do so.

Your Own Domain Space

While you can host your blog on Wordpress or Blogger, they offer a limited functionality which can impact your ability to monetize your blog. If you want to be able to host ads and run your blog by your own rules, then you’re going to need your own online space to do it in.

This means delving into the world of buying server space online, along with your own domain name. This is simpler than you might think. Look for packages that include a product called Fantastico, a cPanel/PHP app which can make custom installing wordpress a complete doddle. For a medium size blog, you should be able to find hosting for around $5 per month, while a domain name will set you back around $10 per year.

A word of warning: be very cautious when buying hosting. Many services tend to package a whole range of additional services into their hosting; services you will never use. If you’re being quoted anything around $20 per month for hosting, then you’re being ripped off - look elsewhere. You can usually find good deals on forums for website designers, who often resell hosting as a form of residual income. Do your research and always ensure you know exactly what you’re buying when you sign up.

An SEO Course

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Getting search engine optimization (SEO) right can make or break a blog - it really is that simple. While there are plenty of SEO tips to be found online, nothing can ever truly replace learning in a dedicated way from the experts.

An online SEO course will give you wide-ranging assistance on ensuring your blog is as visible as it can be in search engines. Prices will vary depending on what is covered and the duration of the course, so you can tailor your options specifically to your needs. Remember to always check feedback from former students to ensure that you’re signing up for something that is going to be truly beneficial to you and your blog.


Hopefully, with a few investments in the right areas, you will be able to discover new heights and new readers with your blog. Most of the above are affordable both as a hobby, or if you want to try and generate revenue from your blog. See them as an investment; a way of maximizing your blog and thus the pleasure that you derive from writing it. Good luck!

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This is a contributed post.

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